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Mar 13
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Mar 10
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MG ICON, the newly formed joint venture between Madonna and Iconix Brand Group, Inc., announced its first direct-to-retail license agreement with Macy’s, Inc. for the “Material Girl” collection. “Material Girl” is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at www.macys.com in August 2010 for the back-to-school season.
As part of the direct-to-retail agreement, Macy’s will have the opportunity to launch additional brands with MG Icon in the future.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy’s stores.
Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. ‘Material Girl’ has a powerful retail partner in Macy’s and we look forward to working together to deliver an innovative launch for our consumers.”
“We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer. “‘Material Girl’ will enhance the excitement of fast fashion at Macy’s.”
Source
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Mar 10
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Benicio Del Toro has signed up to be the face of a new Magnum Gold advertising campaign.
The Hollywood actor will take over from Eva Mendes and Eva Longoria, who have previously appeared in ads for the ice cream company.
Del Toro's TV spots celebrating the "indulgent" Madagascan vanilla and caramel treats will air in the UK from next month.
The Puerto Rico-born actor's big screen credits include The Usual Suspects, Fear and Loathing in Las Vegas and The Wolfman.
Source, and also
lmaooo
why did magnum think this was a good idea
anyway
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Mar 05
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Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd?
“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns.
Tell us: What do you think of Rimmel’s newest celeb faces?
source
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Mar 02
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This short film was directed by Autumn De Wilde.titled "Les enfants sennuient le dimanche" (The children are bored on Sundays) that features Shirley and Elijah modeling Oliver Peoples Eyewear.
source
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Mar 02
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Phelps used as spokesMODEL for Power of Print Campaign
The Internet is great...but it is not all that, say major print publishers. An unprecedented and long-promised ad campaign on behalf of the struggling magazine industry, led by Jann Wenner of Wenner Media and four other publishing companies will be announced today, according to the Wall Street Journal.
“The Power of Print” campaign will include 1,400 ad pages valued at $90 million and donated by the participating publishers. The first such ad is a two-page spread that features an image of swimmer Michael Phelps and a full-page essay titled “We Surf the Internet, We Swim in Magazines.”
“The Internet is exhilarating,” the ad copy reads. “Magazines are enveloping. The Internet grabs you. Magazines embrace you. The Internet is fleeting. Magazines are immersive. And both media are growing.”
The essay argues that magazine readerships has grown 11% during the 12-year lifespan of Google. Just as TV didn’t displace movies, magazine use is flourishing. “Which is why people aren’t giving up swimming just because they also enjoy surfing,” the ad concludes.
This unit will appear in ESPN The Magazine, but Time Inc., Hearst, Condé Nast, Wenner Media and Meredith have all committed pages from the front half of their major titles to other creative executions. Young & Rubicam is creating the ads.
As to who is the real target for a magazine ad campaign touting magazines, Wenner admits that the industry may be talking to itself. He tells WSJ, “In a certain way this campaign is aimed at the magazine business itself.”
The campaign, which seems to be inspired by the flow of ad dollars from print to the Internet, comes at the same time these same companies are trumpeting their commitment to digital projects.
coolstorybro
picsource
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Feb 26
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Chuck Liddell's XXX Workout Plan
Chuck Liddell and his extremely hot girlfriend will not be going after the person who taped them working out in a gym -- in nothing but shoes -- because the naked twosome was in on the act.
TMZ has learned the UFC badass and Heidi Northcott agreed to do the revealing workout for a viral campaign for Reebok -- a company that Chuck already has a sponsorship deal with.
Still, hope somebody sterilized the equipment after the shoot.
tmz
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Feb 24
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"What I really wanted to do was capture an image, a snapshot in my head of Carrie Bradshaw, that sort of freeze-frame of her walking down any New York City street at an idyllic time of year in a floral-print dress on her way to meet somebody or to do something, or surrounded by her women friends.
"You can go anywhere with that, because we live in a fragrant city,"
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"Sarah Jessica Parker's new fragrance, SJP NYC, is designed as a ''snapshot of Carrie Bradshaw''. Sarah Jessica Parker's new scent is a "snapshot of Carrie Bradshaw".
The 'Sex and the City' actress - who plays Carrie in both the TV series and movies - says her latest fragrance, SJP NYC, was designed as a homage to a vision of her character.
She explained at its launch at New York's Sweetie Pie restaurant: "What I really wanted to do was capture an image, a snapshot in my head of Carrie Bradshaw, that sort of freeze-frame of her walking down any New York City street at an idyllic time of year in a floral-print dress on her way to meet somebody or to do something, or surrounded by her women friends.
"You can go anywhere with that, because we live in a fragrant city,"
Sarah also said she was surprised when the ingredients for the fragrance came together, as it is concocted of scents - wild strawberry with gardenia and vanilla - she wouldn't usually choose. She added: "What we arrived at was very surprising to me because it's not notes that I generally cotton to - but I love it." SJP NYC comes in a multi-print bottle inspired by the custom-designed Oscar de la Renta dress Sarah wears in the ad campaign for the fragrance."
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Feb 21
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Ad Rant: Old Spice knows what women want: a man on a horse!
Normally we feature ads we hate, but this one deserves a different tune. Freud first asked the question, and now Old Spice answers it with their pitch-perfect series of "manmercials." What do women want? They want a man on a horse, of course! And they want one with a bare chest, the physique of a former NFL wide receiver, and enough self-assurance to say with complete authority that whoever your current man happens to be, "Sadly, he isn't me. But if he stopped using ladies' bodywash and switched to Old Spice, he could smell like he's me."
In short, what women want is the actor Isaiah Mustafa, a TV actor and former NFL-er, with just a towel around his waist in "The Man Your Man Could Smell Like" ad.
Women want him. Men want to be him. It's win-win. And it's wildly funny.
Remember when the Old Spice brand felt stale? The man on a horse changes all that. The past few years' Old Spice commercials with Bruce Campbell paved the way, of course, by sending up the brand's fusty old image with a modern, comedic twist.
"The Man Your Man Could Smell Like" goes way beyond that. The character moves seamlessly through several manly-men scenarios--stepping out of the shower, at sea on a boat, and on the beach astride a white horse that's as well-muscled as he is. The effect is funny, but not jokey. There's truth to it. Sure, women say they want a man who is sensitive and can express his feelings, but they go for men who are powerful, confident, and can captain a boat and ride a horse bareback.
The character begins by inviting a comparison test. "Hello, ladies. Look at your man. Now back to me. Now back to your man. Now back to me!" The tone is commanding, compelling. Female viewers are already eating out of his hand, so when he says, "Look down, now look up," my eyes were darting wherever he wanted. The ad doesn't try to build up "real" men at the expense of "sissies." The man on the horse would never stoop to that; he's got character.
The ad debuted in early February and hypnotized a good portion of web surfers after it played Super Bowl Sunday. There's a geek factor at work too, because it was shot in ONE TAKE, from shower to boat to horseback. There are a few CGI enhancements, such as when the theater tickets "to that thing you like" turns into a lava flow of diamonds, but the actor delivers his lines, never breaking intense eye contact with the camera, as the sets behind him change and an off-camera dolly slides him onto the back of a real horse, just in time for him to deliver the sensational tagline: I'm on a horse.
Yee-ha.
In other words, the actor is as stoic and hard-working as the men who wear Old Spice. According to an interview with Craig Allen and Eric Kallman of Wieden + Kennedy, the agency that cooked this up for Procter & Gamble, it took three days of shooting to get the 30-second spot perfect on Take 57.
The ad gets all the attention, but the updates to the Old Spice website are just as savvy. You're met with Isaiah Mustafa again. "A true gentleman knows that a woman should smell like butterflies and salt taffy and that a man should smell like jetfighters and punching," he says, and we believe him.
The site has a few interactive and charmingly silly features that make use of social networking. You can follow along on Twitter as the man on a horse gives bite-sized lessons to men on how to send "romantastic notes of love" to "romance your lady." Compare that to the site for Ralph Lauren Polo, where the emphasis is on the "24-karat details" of an anniversary edition of their signature scent, and how it's "housed in a luxurious leather box, the ultimate collector's item." They're talking materialism, while the Old Spice ad is talking sex appeal. The man on a horse waves those "two tickets to that thing you like" as if he's doing mind-control tricks onstage, turning them-voilà!-into a cascade of diamonds.
The ultimate luxury in life is a man who knows how to be a man, for a woman who knows what women want.
SOURCE
Normally we feature ads we hate, but this one deserves a different tune. Freud first asked the question, and now Old Spice answers it with their pitch-perfect series of "manmercials." What do women want? They want a man on a horse, of course! And they want one with a bare chest, the physique of a former NFL wide receiver, and enough self-assurance to say with complete authority that whoever your current man happens to be, "Sadly, he isn't me. But if he stopped using ladies' bodywash and switched to Old Spice, he could smell like he's me."
In short, what women want is the actor Isaiah Mustafa, a TV actor and former NFL-er, with just a towel around his waist in "The Man Your Man Could Smell Like" ad.
Women want him. Men want to be him. It's win-win. And it's wildly funny.
Remember when the Old Spice brand felt stale? The man on a horse changes all that. The past few years' Old Spice commercials with Bruce Campbell paved the way, of course, by sending up the brand's fusty old image with a modern, comedic twist.
"The Man Your Man Could Smell Like" goes way beyond that. The character moves seamlessly through several manly-men scenarios--stepping out of the shower, at sea on a boat, and on the beach astride a white horse that's as well-muscled as he is. The effect is funny, but not jokey. There's truth to it. Sure, women say they want a man who is sensitive and can express his feelings, but they go for men who are powerful, confident, and can captain a boat and ride a horse bareback.
The character begins by inviting a comparison test. "Hello, ladies. Look at your man. Now back to me. Now back to your man. Now back to me!" The tone is commanding, compelling. Female viewers are already eating out of his hand, so when he says, "Look down, now look up," my eyes were darting wherever he wanted. The ad doesn't try to build up "real" men at the expense of "sissies." The man on the horse would never stoop to that; he's got character.
The ad debuted in early February and hypnotized a good portion of web surfers after it played Super Bowl Sunday. There's a geek factor at work too, because it was shot in ONE TAKE, from shower to boat to horseback. There are a few CGI enhancements, such as when the theater tickets "to that thing you like" turns into a lava flow of diamonds, but the actor delivers his lines, never breaking intense eye contact with the camera, as the sets behind him change and an off-camera dolly slides him onto the back of a real horse, just in time for him to deliver the sensational tagline: I'm on a horse.
Yee-ha.
In other words, the actor is as stoic and hard-working as the men who wear Old Spice. According to an interview with Craig Allen and Eric Kallman of Wieden + Kennedy, the agency that cooked this up for Procter & Gamble, it took three days of shooting to get the 30-second spot perfect on Take 57.
The ad gets all the attention, but the updates to the Old Spice website are just as savvy. You're met with Isaiah Mustafa again. "A true gentleman knows that a woman should smell like butterflies and salt taffy and that a man should smell like jetfighters and punching," he says, and we believe him.
The site has a few interactive and charmingly silly features that make use of social networking. You can follow along on Twitter as the man on a horse gives bite-sized lessons to men on how to send "romantastic notes of love" to "romance your lady." Compare that to the site for Ralph Lauren Polo, where the emphasis is on the "24-karat details" of an anniversary edition of their signature scent, and how it's "housed in a luxurious leather box, the ultimate collector's item." They're talking materialism, while the Old Spice ad is talking sex appeal. The man on a horse waves those "two tickets to that thing you like" as if he's doing mind-control tricks onstage, turning them-voilà!-into a cascade of diamonds.
The ultimate luxury in life is a man who knows how to be a man, for a woman who knows what women want.
SOURCE
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Feb 20
|
The View recently discussed NFL superstar Jimmy Johnson's new starring role in ExtenZe penis enhancement pill commercials.
Barbara Walters discusses the pill and what it does. EntenZe makes the penis LARGER whereas Viagra makes you last longer. The rest of the panel (sans Elisabeth) also discuss penis size.
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